at The combat and sports entertainment world was surprised in April 2023 when Endeavor and WWE announced that they had agreed to merge with Zuffa which was the parent company of the Ultimate Fighting Championship (UFC).
TKO Group Holdings On NYSE
The merger is now official as the WWE and the UFC will now be under the TKO Group Holdings brand. TKO Group Holdings will trade on the New York Stock Exchange (NYSE) under the TKO symbol. At the time of this writing, TKO shares was trading on the NYSE at $102.
Long time WWE chairman Vince McMahon will now serve as the executive chair of TKO until he passes away, resigns or is deemed incapable of carry out his duties while UFC President Dana White will now serve as the CEO of the UFC under the TKO brand.
The change in designations for McMahon and White is not expected to bring about any major changes in their responsibilities. The top brass of the TKO, WWE and the UFC assembled at the NYSE to ring the bell and kick-off trading.
White also posted on Instagram a picture of him outside the NYSE which showcased the TKO branding to his 8 million followers.
